Los Angeles based Launch Code, a digital conceptualization and integrated media company, begins their latest collaboration with Alpine Pictures and Box Office Productions III. Launch Code is leading the strategic and creative development process for the “Dorothy of Oz” virtual world and online experience. “We are extremely thrilled to be working with such a great group of people on such a tremendous opportunity”, say Sean Naughton, Co-Founder and Executive Creative Director of the company.

Launch code has developed and produced multi-media projects across all-media and is framing this latest project to take full advantage of the famous brand recognition of the “Dorothy of Oz” franchise and the potential to use as many digital opportunities to bring the magic of OZ to as many people in as many ways as possible. With opportunities across a broad spectrum of mediums, Launch Code is creating a magical experience worthy of the Oz series franchise. “We know we’re not in Kansas anymore with traditional broadcasting and movies, this is a great chance to update the world with a ‘new OZ’ that you can really immerse yourself in.” said Steiner Kierce, Co-Founder and Creative Producer for Launch Code.

launch
1   /lɔntʃ, lɑntʃ/ Show Spelled Pronunciation [lawnch, lahnch] Show IPA
–verb (used with object)
1. to set (a boat or ship) in the water.
2. to float (a newly constructed boat or ship) usually by allowing to slide down inclined ways into the water.
3. to send forth, catapult, or release, as a self-propelled vehicle or weapon: Rockets were launched midway in the battle. The submarine launched its torpedoes and dived rapidly.
4. to start (a person) on a course, career, etc.
5. to set going; initiate: to launch a scheme.
6. to throw; hurl: to launch a spear.
7. to start (a new venture) or promote (a new product): They launched a new breakfast cereal.
8. Computers. to start (a software program).
–verb (used without object)
9. to burst out or plunge boldly or directly into action, speech, etc.
10. to start out or forth; push out or put forth on the water.
–noun
11. the act of launching.
Origin:
1300–50; late ME launche < AF lancher < LL lanceāre to wield a lance; see lance 1